Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and family, find communities and grow businesses.

The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.

Users will now be able to distinguish between their different services which include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.