Tinder test out face video calls for consumers

With happy hours, concerts and coffee catch-ups becoming virtual by default over these past few months, Tinder had a lot of questions on how members can get to know each other through in-app video: Would weekend date nights still be a thing? Would matches want to stream an entire season of that one series (you know the one, about a workplace) together? While we don’t have the answers to all these questions yet, the only way to find out is by giving our community the chance to try it out.

Tinder has began to roll out a Face to Face test with some members in the US (Virginia, Illinois, Georgia and Colorado states), Brazil, Australia, Spain, Italy, France, Vietnam, Indonesia, Korea, Taiwan, Thailand, Peru and Chile.

Here’s how Tinder designed the 1:1 video calls, prioritizing control and comfort along the way: 

  • We let you both decide when it’s time for video: Tinder pioneered how you can only chat once you’ve both Liked each other. Just like matching, we want to make sure you’re on the same page with video: so Face to Face is enabled on a match-by-match basis. Once the conversation is flowing and you’re ready to show you’re interested in a Face to Face, tap the video icon. The feature won’t be enabled until you’ve both opted in. And don’t worry: it doesn’t tell your match when you toggle it on.
  • You can disable it at any time:  Just like you can enable the possibility of a Face to Face on a match-by-match basis, you can also toggle it off at any point. Not feeling like a video chat today? No problem. 
  • We set the stage: After Face to Face is unlocked, callers must agree to our ground rules so your chat can start on the right foot. 
  • You can see eye-to eye: No one should be put in the corner when it comes to getting to know a match. Conversation is a two-way street, and it’s better when you’re together 50/50. Plus, this helps you make sure you’re putting your best face forward with your match. 
  • We want to know how it goes: Once the call has ended, we’ll ask how it went. Remember: you can send a report to our team at any time once the call ends. 

Tinder recently surveyed our members in the US, and half of them have had video dates with a match off Tinder in the past month. Not only that, but 40 percent of Gen Z members wanted to continue using video as a way to decide whether to meet IRL in the future – even once their favorite date spot is open again**

It’s clear that video is here to stay, and we’re excited to see what else Tinder learns during this test. Stay tuned for updates on the feature over the coming weeks, as they continue evolving it while bringing it to more Tinder members around the world. 


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