LG’s Nano Cell Technology A Win For Users, Boosts Viewer Experience

For many of us, television provides an escape—a nightly respite from the hustle and bustle from our day—as well as a way to connect and stay informed about the world beyond our own.

Recent studies conducted in three months preceding May 2020 show an increase in tv viewership as lockdowns and movement restrictions were enforced to contain the spread of the CoronaVirus.

This turned tvs as a gathering site for families, and a focal point where friends bond over their favorite shows or just kick back. And, it’s a piece of technology that most of us have in multiples.

However, until recently, gathering everyone in front of the TV meant that you truly had to gather everyone in front of the TV. That is, until IPS displays hit the market, which widened our view and allowed people to spread out and experience excellent color and contrast from every angle— even off center.

Today, as Internet technology and satellite broadcasting change the way people watch television, the medium continues to evolve, solidifying its position as one of the most important inventions of the 20th century.

It is on this front that Korean giant electronics and home appliances maker, LG, is aiming with plans to cement its foothold as the prime television set maker in the 21st Century following the introduction of OLED and Nano Cell technologies by LG.

Quantum dots have applications beyond TVs, including deployments in computer monitors. After all, the most significant difference between a computer display and a TV is the absence of a TV tuner. And for anyone who uses a computer to edit photographs or to publish color documents, such as print magazines, color gamut and accuracy are key. Because of the narrow spectrums of red, green, and blue that quantum dots produce, the colors mixed from them are far more accurate, and hence more discernable.

And while standard IPS displays are still an excellent option available in the market, these new technologies take displays, and their wide viewing angles, to an entirely new level—offering a richer color palette that supports over one billion colors, and crystal clear clarity.

 What is different is, the LG Nano Cell technology uses nano sized particles to absorb unwanted light wavelengths and enhance the purity of the red and green colors displayed on the screen. In addition, they create subtler, more accurate colors that stay true, even at wide viewing angles. So, even if the whole family is gathered around the TV, everyone has the best seat in the house, whether they’re front and center, or across the room and off to the side.

The kind of engineering behind the Nano 97 and Nano 95 series has ensured it comes powered by an Alpha 9 Gen 3 AI Processor 8K which is similar to the one used in LG’s 2020 OLED TVs.

The company says that it uses “deep learning technology” to provide an ideal 8K viewing experience which is different from what other brands offer. In this it means the tv “learns from you and not for you”

 The company has also noted that these 8K models exceed the Consumer Technology Association’s requirements for 8K TVs, joining LG’s 2020 ZX series of 8K OLED TVs in being among the first models that actually qualify for the CTA 8K Ultra HD logo. All the 12 TV models will support all major HDR formats, including Dolby Vision and HDR 10, confirms LG. They will all support Dolby Atmos as well, along with a few features focused on improving the viewing experience of movies, sports, and games. The TV lineup also comes with support for built-in Google Assistant and Amazon Alexa smart voice assistants. They also carry support for Apple’s AirPlay 2 and HomeKit and run the company’s webOS Smart TV platform.

 LG with OLED TVs secured its place at the forefront of the global premium TV market, the outlook for the next 50 years looks even more positive. Only last year the Korean giant reached a milestone with 500 million branded TVs sold since the introduction of the first television.

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