Emirates Gets #BackInTheGame at the 2020 US Open

August 31, 2020 – Around the Grounds at the 2020 US Open. (Photo by Brad Penner/USTA)

Emirates Airline is #BackIntheGame. As the Official Airline of the 2020 US Open Tennis Championships, Emirates returns to the Grand Slam® tennis tournament for the ninth year in a row with online experiences to connect fans to the game. As Emirates resumes service in six U.S. gateways – with the health and safety of travelers at the forefront of all operations – the US Open represents a turning point toward the skies and renewed vigor for the promise to #FlyBetter.

“The US Open is one of the most important sporting events in the world and we are thrilled to be back,” said Andrew Bunn, VP Sales, North America. “We are #BackInTheGame and committed to offering our U.S. customers the best experience both in flight and from wherever they will be watching the tournament.”

Emirates will stand out at the US Open through a variety of activities including:

  • ‘Emirates Serves for Good’: After each match in Arthur Ashe Stadium, the winning player will hit three balls at Emirates branded targets located in the upper tier sections of the stands. Each time a player hits the target a donation of $1,000 will be made to the USTA Foundation, the charitable arm of the USTA, “Rally to Rebuild” program. The Rally to Rebuild program has been set up by the USTA Foundation to help reignite programs for under-served youth throughout the U.S., furthering the Foundation’s mission to bring tennis and education together to change lives.
  • The donation will support the National Junior Tennis & Learning (NJTL) network, which features more than 250 chapters that reach over 160,000 youth on an annual basis, providing free or low-cost tennis and education programming to the 50 largest markets in the U.S. – nurturing future leaders and enabling kids in need to succeed on the court, in the classroom and in life.
  • ‘US Open Winner’s Walk’ presented by Emirates: Emirates will give audiences the exclusive chance to watch match winners talk about their experiences immediately after the match which will be shared on the US Open twitter channel, including the hashtags, #EmiratesFlyBetter and #BackIntheGame
  • ‘US Open Play of the Day’ presented by Emirates: Exclusive video content presenting the ‘Play of the Day’ will be shared on the US Open’s Facebook page, including the hashtag, #EmiratesFlyBetter and #BackIntheGame
  • Broadcast Commercial on ESPN: Emirates’ new commercial, Emirates Crew Reassurance, will run across ESPN’s broadcast and digital platforms.

With more than 50 percent of its pre-pandemic destination network back in service, Emirates looks forward to getting back in the game and back in the skies. As borders continue to open, the airline is committed to keeping passengers safe and protected at every step of the journey. To date, Emirates has resumed service from Los Angeles International Airport (LAX), Boston Logan International Airport (BOS), New York’s John F. Kennedy International Airport (JFK), O’Hare International Airport (ORD), Houston’s George Bush Intercontinental Airport (IAH) and Washington D.C.’s Dulles International Airport (IAD).


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