How innovative companies like LG are shaping the future of mobility

The era of electric vehicles and autonomous cars is here. Although in its nascent stages, the technology powering the electric vehicle industry is developing rapidly through partnerships between car makers and consumer electronics and software firms. 

In this unfolding world, cars will communicate with each other on the road and will be connected to infrastructure including vehicle-to-everything (V2X) technology. Telematics or vehicle connectivity is undergoing a massive shift and apart from cars that will require little or no human input, unique in-vehicle experiences for drivers and passengers are taking shape.

It is estimated there will be over 40 million electric vehicles on the roads by 2025. This signals a huge market for electric vehicle (EV) components. LG Electronics has teamed up with Magna to develop cutting-edge EV components including electric powertrain systems. 

LG has also acquired a 70 percent stake in ZKW, a leading automotive and headlights manufacturer as it (LG) deepens its play in the EV components business. 

With software-controlled vehicles and autonomous vehicles are becoming the norm, in-vehicle entertainment systems are not lagging behind. The global automotive infotainment systems market is projected to hit $42.85 billion by 2027.   

As consumers seek enhanced comfort, safety and convenience, they also want innovative in-vehicle infotainment (IVI) experiences. Thanks to artificial intelligence and deep learning, cars are now coming equipped with advanced features to make that ride or road trip much more exciting with personalized entertainment.   

Infotainment systems provide drivers and passengers with valuable information such as directions and weather forecasts. As demand for intelligent vehicles grows, car manufacturers are creating IVI systems combining entertainment and information features for an enhanced in-vehicle experience. 

This include audio/video interfaces, touch screen displays and voice commands. They can be activated using smartphones or Bluetooth. They not only improve the driving experience but make it safer to be on the road. For instance, you can receive calls via speakerphone, listen to messages and respond vocally, search for services like restaurants and car parking, to mention a few. 

The future of infotainment systems is promising with increased emergence of intuitive digital technology driven by artificial intelligence. And as self-driving cars becoming common, it will be possible to integrate more in-vehicle entertainment features thus making commuting real fun. 

In-vehicle infotainment is big business for LG which has partnered with Luxoft, a digital software firm, in a venture called Alluto which specializes in digital cockpit, infotainment and ride-hailing systems based on LG’s webOS auto system. 

LG plans to launch a connected self-driving car by 2030 in collaboration with automotive component maker Adient. LG has been bolstering its automotive business in recent years to grow revenues. 

With electric vehicles taking root in Kenya, the shift to autonomous cars is equally inevitable. Companies like LG that have been at the forefront of shaping the evolution of intelligent driving will certainly play a big role in the emerging market. 

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